... Traveling towards
a sustainable global future
| » Projects |
| » Selected recent consulting projects |
Strategic
Marketing Development for tour company in the Republic of Georgia
Business
development and responsible tourism guidelines and scope for Step
Up Travel (2007)
Development
of a community benchmarking guide for sustainable tourism development,
financed by the Australian CRC (2007)
Rachel's work has also included:
- working as Environmental Advisor for the International Tourism Partnership (a programme of the Prince of Wales International Business Leaders Forum (IBLF). Projects included:
- the International Hotel Environmental Initiative (IHEI)
- Business Enterprise for Sustainable Travel (BEST) - communications and PR for tour operators and hotels/lodges
- research consulting for various universities
- working with a landscape architect firm, a leisure centre, tour operators, hotels and tourist attractions
- and pro-bono work for charities such as Friends of Conservation, OMEC and other ecotourism or start-up tourism ventures.
| » Marketing implementation projects |
"Rachel was nothing short of EXCELLENT at getting great press and exposure for our product." Gary Murtagh, President, ElderTreks
Rachel has helped develop sustainable tourism policies, marketed companies internationally, developed and executed PR strategies and developed partnerships. A few companies she has assisted include:
Green
Tourism Association, Canada
To read more about consulting services, click here.
Some past consulting projects also include:
- Study undertaken as part of the Research and Development Component of technical assistance provided to the Caribbean Tourism Organization (CTO), under the Caribbean Regional Sustainable Tourism Development Programme, financed by the European Union. (2006
- World Bank (2005) CSR in the Tourism Industry report.
- Calvia, Spain policy case study (for UN/WTO publication) 'Making Tourism More Sustainable'
- Developing and writing guide for WWF & ITP ' Why Environmental Benchmarking is Good for Your Hotel' (2004)
- Ecolodge demand studies
- Research collection and input into town Corporate Social Responsibility study
- Dominican Republic Marketing Feasability Study - Samana Peninsula (2003/2004)
- Development of marketing strategy and materials, ecoassessment and Training and development of marketing infrastructure ( Uxlabil Ecohotel, Guatemala) (2002)
- Analysis and recommendations for development of ecotourism for the Pacific Slope of Guatemala, Writing of a Business Development Grant and marketing plan for IDB grant (ReuTours, Guatemala) (2002)
- Assistance with Labour Market Study for Green Tourism (2002) (Green Tourism Association, Canada (2002)
- Focus group for ecotourism operators re: trends in preparation for the International Year of Ecotourism (WTO) in association with Pam Wight & Associates
- Researched brand marketing studies to provide comparable studies for a tourism county in Southern Ontario
- Assisted in development of a three year business plan for The Conservation Lands of Ontario
- Conducted in-depth market analysis of North American botanical gardens to help identify key trends and recommendations for future development areas.
- Researched adventure/ecotourism operators in Canada (Canadian Tourism Commission Best Practices Manual 1999)
- Identified and evaluated aboriginal tourism ventures in North America in order to provide parameters for future tourism expansion of the Metis Aboriginal Settlement
| » Research Publications |
- Dodds, R., Smith, W., & Leung, M. (2008) Assessing Awareness of Carbon Offsetting By Travellers ond Travel Agents. Anatolia Vol. 19 (1).
- Dodds, R. & Joppe, M. (2008) Évaluation de la demande en matière de tourisme durable. Tourism Intelligence Network. http://veilletourisme.ca/2008/04/04/evaluation-de-la-demande-en-matiere-de-tourisme-durable/?tagged=0
- Dodds, R (2008) Sustainable Tourism - Rejuvination or Critical Strategic Initiative? Anatolia Vol. 18 (2), pp. 277-298
- Dodds, R & Kelman, I. (2007) Climate Change and sustainable tourism policies: Case Studies of Mallorca and Malta, Tourism Review International (forthcoming)
- McElroy, J & Dodds, R. (2007) What Does Sustainable Tourism Mean for Islands ID21 Insights Issue 70. p. 3
- Dodds, R (2007) Malta's Tourism Policy - Standing Still or Advancing Towards Sustainability? Island Studies Journal Vol 2 (1) pp: 47-66
- Dodds, R, & Leung, M (2007) "Climate Change And Carbon Offsetting
In The Travel And Tourism Industry" 5th Bi-Annual Symposium
of Consumer Psychology of Tourism, Hospitality and Leisure, June,
2007, Charleston, SC.
- Dodds, R (2007) Sustainable Tourism & Policy Implementation: Lessons From The Case Of Calviá, Spain Current Issues in Tourism Vol 10 (1) pp 46-66
- Dodds, R (2006) Sustainable Tourism in Destinations: Sustainability or Just a Rejuvenation Effort? in Raj (ed) Sustainability, Profitabiltiy and Successful Tourism, Kanishka Publishers, India pp.1-33
- Dodds, R & Joppe, M (2006) CSR in the Tourism Industry: Status and Potential. TTRA Canada Conference, Montobello, Quebec, October 13-15, 2006
- Dodds, R (2005) Barriers to Implementing Sustainable Tourism Policy in Destinations. Unpublished Thesis, University of Surrey, UK
- Dodds, R (2005) Achieving Sustainable Tourism
in Malta? HCIMA Hospitatlity and Leisure Journal, Issue
44, Autumn http://www.instituteofhospitalitymalta.org
- Dodds, R & Joppe, M (2005) CSR in the Tourism
Industry: The Status of and Potential for Certification, Codes of Conduct
and Guidelines. IFC/ World Bank, Washington
- Dodds, R (2005) New Tourism Realities for Sustainable
Tourism Policy? Implications and Recommendations for Stakeholders.
TTRA Canada Conference, Kelowna, November 2-5, 2005
- Dodds, R (2003) Is Sustainable Tourism Policy
a Viable Option for Rejuvenating Traditional Destinations in Developing
New Markets for Traditional Destinations. TTRA Canada Conference,
St.John, NB, October 2-5, 2003
- Dodds, R & Joppe, M (2003) The Application
of Ecotourism to Urban Environments Tourism: An Interdisciplinary
Journal 51(2) pp157-164
- Gibson, A, Dodds, R, Joppe, M, Jameison, B (2003) Ecotourism
in the City: Toronto's Green Tourism Association International
Journal of Contemporary Hospitality Management 15 (6)
- Dodds, R, Gibson, A, Joppe, M (2001) Urban
Green Tourism - Ecotourism in the City: A Case Study of Toronto
in Sustainable Development & Management of Ecotourism in the
Americas . WTO/UN Preparatory Conference for the International
Year of Ecotourism, Cuiaba, Brazil, August 22-24, 2001
- Dodds, R & Joppe, M (2001) Promoting Urban
Green Tourism: The Development of The OTHER Map of Toronto
. Journal of Vacation Marketing. Vol. 7, Issue 3. p
261-267
- The OTHER Guide to Toronto: Opening
the Door to Green Tourism , (2000) Green Tourism Association
- Joppe, M. & Dodds, R. (2000). Urban Green
Tourism: Applying Ecotourism Principles to the City. in Exploring
New Territories in the New Millennium: Making Research Count .
TTRA-Canada Conference, Whitehorse, Yukon, September 17-19, 2000
- GO Green T.O. - Green Tourism Association
newsletter quarterly editions Fall 1999- Spring 2002
Past research includes analysing tourism
resort life cycles, CSR, climate change, sustainable tourism initiatives
and urban ecotourism. Please contact rdodds @ sustainabletourism.net if
you would like more information.